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person:"Sonnac, Nathalie"
~person:"Baasch, Stefanie"
~subject:"Deutschland"
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Sonnac, Nathalie
Baasch, Stefanie
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Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
Série des documents de travail / Centre de Recherche en Économie et Statistique
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The journal of media economics
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ECONIS (ZBW)
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Inhaltsanalyse von Werbung und Artikeln zur Mobilität
Hunecke, Marcel
;
Baasch, Stefanie
- In:
Symbolisch-emotionales Marketing für den ÖPNV : …
,
(pp. 55-60)
.
2007
Persistent link: https://www.econbiz.de/10003539999
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2
Readers' attitudes toward press advertising : are they ad-lovers or ad-adverse?
Sonnac, Nathalie
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 249-359
Persistent link: https://www.econbiz.de/10001513105
Saved in:
3
Readers' attitudes toward press advertising : are they ad-lovers or ad-averse?
Sonnac, Nathalie
-
2000
Persistent link: https://www.econbiz.de/10001525368
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