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person:"Sonnac, Nathalie"
~person:"Gierl, Heribert"
~type_genre:"Article in journal"
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Print advertising
6
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6
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4
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Game theory
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Sonnac, Nathalie
Gierl, Heribert
Reid, Leonard N.
6
Phillips, Barbara J.
4
Torres, Ivonne M.
4
Zotos, Yorgos
4
Carlson, Les
3
Chattopadhyay, Tuhin
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Depken, Craig A.
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Beerli-Palacio, Asunción
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European economic review : EER
1
Journal of public economic theory
1
Marketing : ZFP ; journal of research and management
1
The Manchester School
1
The journal of media economics
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
2
Die Werbewirkung ungewöhnlicher Farbbezeichnungen
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 6-21
Persistent link: https://www.econbiz.de/10003756037
Saved in:
3
Competition in the media and advertising markets
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
The Manchester School
74
(
2006
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003292744
Saved in:
4
Press advertising and the political differentiation of newspapers
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Journal of public economic theory
4
(
2002
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10001690165
Saved in:
5
Press advertising and the ascent of the "Pensée Unique"
Gabszewicz, Jean Jaskold
;
Laussel, Dider
;
Sonnac, Nathalie
- In:
European economic review : EER
45
(
2001
)
4/6
,
pp. 641-651
Persistent link: https://www.econbiz.de/10001574548
Saved in:
6
Readers' attitudes toward press advertising : are they ad-lovers or ad-adverse?
Sonnac, Nathalie
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 249-359
Persistent link: https://www.econbiz.de/10001513105
Saved in:
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