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person:"Sonnac, Nathalie"
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Sonnac, Nathalie
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Readers' attitudes toward press advertising : are they ad-lovers or ad-averse?
Sonnac, Nathalie
-
2000
Persistent link: https://www.econbiz.de/10001525368
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Readers' attitudes toward press advertising : are they ad-lovers or ad-adverse?
Sonnac, Nathalie
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 249-359
Persistent link: https://www.econbiz.de/10001513105
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