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person:"Sosa, Manuel"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Barczak, Gloria"
~person:"Van Den Bulte, Christophe"
~type:"article"
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Sosa, Manuel
Barczak, Gloria
Van Den Bulte, Christophe
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Business horizons
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of business innovation and research
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Journal of marketing
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MSI reports : working paper series
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Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
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