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person:"Spann, Martin"
~person:"Martinez-Garcia, Esther"
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Search: subject_exact:"Niedrigpreisstrategie"
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Low-cost strategy
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Spann, Martin
Martinez-Garcia, Esther
Fageda, Xavier
11
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Bilotkach, Volodymyr
8
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Groß, Sven
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Journal of air transport management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Revenue Management
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Review of managerial science
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Tourism management : research, policies, practice
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1
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
2
To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
Saved in:
3
Pricing of flexible products
Mang, Stefan
;
Post, David
;
Spann, Martin
- In:
Review of managerial science
6
(
2012
)
4
,
pp. 361-374
Persistent link: https://www.econbiz.de/10009629758
Saved in:
4
Profile of business and leisure travelers on low cost carriers in Europe
Martinez-Garcia, Esther
;
Ferrer-Rosell, Berta
; …
- In:
Journal of air transport management
20
(
2012
),
pp. 12-14
Persistent link: https://www.econbiz.de/10009703892
Saved in:
5
Nationality and low-cost trip duration : a microeconometric analysis
Raya, Josep Maria
;
Martinez-Garcia, Esther
- In:
Journal of air transport management
17
(
2011
)
3
,
pp. 168-174
Persistent link: https://www.econbiz.de/10010217814
Saved in:
6
Segmentation of low-cost flights users at secondary airports
Martinez-Garcia, Esther
;
Royo-Vela, Marcelo
- In:
Journal of air transport management
16
(
2010
)
4
,
pp. 234-237
Persistent link: https://www.econbiz.de/10003970688
Saved in:
7
Length of stay for low-cost tourism
Martinez-Garcia, Esther
;
Raya, Josep Maria
- In:
Tourism management : research, policies, practice
29
(
2008
)
6
,
pp. 1064-1075
Persistent link: https://www.econbiz.de/10003775852
Saved in:
8
Interaktive Preismaßnahmen bei Low-Cost-Fluglinien
Spann, Martin
;
Klein, Joachim
;
Makhlouf, Karim
; …
- In:
Revenue Management
,
(pp. 53-77)
.
2005
Persistent link: https://www.econbiz.de/10002990705
Saved in:
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