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person:"Spiller, Achim"
~person:"Eberl, Ulrich"
~person:"Mast, Claudia"
~type_genre:"Case study"
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Spiller, Achim
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Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
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Medien : Forschung und Wissenschaft
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Strategy and communication for innovation
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ECONIS (ZBW)
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A holistic approach to communicating innovations : Siemens and its environmental portfolio
Eberl, Ulrich
- In:
Strategy and communication for innovation
,
(pp. 369-380)
.
2013
Persistent link: https://www.econbiz.de/10010246318
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Integrierte Innovationskommunikation : Erfolgsrezept der Siemens AG
Eberl, Ulrich
- In:
Kommunikation als Erfolgsfaktor im …
,
(pp. 321-331)
.
2009
Persistent link: https://www.econbiz.de/10003853639
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Innovationskommunikation in dynamischen Märkten : empirische Ergebnisse und Fallstudien
Mast, Claudia
-
2006
Persistent link: https://www.econbiz.de/10003377475
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