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person:"Spiller, Achim"
~person:"Garzone, Giuliana"
~person:"Mast, Claudia"
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Spiller, Achim
Garzone, Giuliana
Mast, Claudia
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Linguistic insights : li ; studies in language and communication
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Medien : Forschung und Wissenschaft
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ECONIS (ZBW)
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola
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contributor
); …
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2010
Persistent link: https://www.econbiz.de/10008937214
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Multiple sponsorships and advertising in the discursive construction of corporate identity
Garzone, Giuliana
- In:
Discourse, identities and genres in corporate …
,
(pp. 51-74)
.
2010
Persistent link: https://www.econbiz.de/10009013076
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Innovationskommunikation in dynamischen Märkten : empirische Ergebnisse und Fallstudien
Mast, Claudia
-
2006
Persistent link: https://www.econbiz.de/10003377475
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