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person:"Stahl, Florian"
~person:"Henning, Victor"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Digital goods
8
Digitale Güter
8
Preismanagement
4
Pricing strategy
4
Consumer behaviour
3
Barter economy
2
E-commerce
2
Electronic Commerce
2
Film industry
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Filmwirtschaft
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Online-Marketing
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Preispolitik
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Product differentiation
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Produktdifferenzierung
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Tauschwirtschaft
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Theorie
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Theory
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Verbraucherverhalten
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Advertising
1
Bezahl-Content
1
Consumer goods marketing
1
Content pricing
1
Decision
1
Deutschland
1
Distribution channel
1
Dorfman-Steiner condition
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Emotion
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Entscheidung
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Germany
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Information goods
1
Information services
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Informationsdienstleistung
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Internet
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Internet marketing
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Stahl, Florian
Henning, Victor
Aguiar, Luis
5
Koh, Byungwan
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Martens, Bertin
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Raghunathan, Srinivasan
3
Agrawal, David R.
2
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Bourreau, Marc
2
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2
Doğan, Pınar
2
Fox, William F.
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Gopal, Ram D.
2
Hann, Il-Horn
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Hennig-Thurau, Thorsten
2
Hiraoka, Clemens
2
Jasimuddin, Sajjad M.
2
Krawczyk, Michał
2
Lambrecht, Anja
2
Lee, Jonathan
2
Nimmermann, Frederic
2
Oh, Wonseok
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Pickerodt, Sebastian
2
Ramaprasad, Jui
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Sanders, G. L.
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Telang, Rahul
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Tyrowicz, Joanna
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Zhang, Zuopeng
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Adomavicius, Gediminas
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Alt, Thomas
1
Animesh, Animesh
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Arli, Denni
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ECONIS (ZBW)
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Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
Saved in:
2
Hedonic consumer decision making and implications for the marketing of media goods
Henning, Victor
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10009012488
Saved in:
3
Consumer file sharing of motion pictures
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003564816
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