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person:"Stahl, Florian"
~subject:"Consumer behaviour"
~subject:"Sampling"
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Consumer behaviour
Sampling
Digital goods
6
Digitale Güter
6
Preismanagement
4
Pricing strategy
4
E-commerce
2
Electronic Commerce
2
Online-Marketing
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Information goods
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Stahl, Florian
Aguiar, Luis
6
Koh, Byungwan
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Martens, Bertin
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Peukert, Christian
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Raghunathan, Srinivasan
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Telang, Rahul
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Universität Mannheim
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
Saved in:
2
Choosing a digital cotent strategy : how much should be free?
Halbheer, Daniel
;
Stahl, Florian
;
Koenigsberg, Oded
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10010400697
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