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person:"Strebinger, Andreas"
~isPartOf:"Marketing intelligence & planning"
~person:"Merrilees, Bill"
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Beziehungsmarketing
2
Brand
2
Brand engagement
2
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Brand co-creation
1
Brand communities
1
Brand interactivity
1
Brand orientation
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Brand performance
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Brand self-congruity
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Branding
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Category involvement
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Customer integration
1
Financial performance
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Firm performance
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Internet marketing
1
Kundenintegration
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Marketing management
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Marketingmanagement
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Strebinger, Andreas
Merrilees, Bill
Phau, Ian
4
Bang, Nguyen
2
Chandrasekar, Kalpana
2
Guercini, Simone
2
Kumar, Sushant
2
Kumar, Vikas
2
Lim, Ming
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Rehman, Varisha
2
Woodside, Arch G.
2
Abdullah, Zulhamri
1
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1
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Andrea Gudmundsdóttir
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1
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1
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Marketing intelligence & planning
The journal of brand management : an international journal
9
Journal of business research : JBR
8
The journal of product & brand management
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
SpringerLink / Bücher
3
Australasian marketing journal
2
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
Journal of strategic marketing
2
Springer eBook Collection / Business and Economics
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate reputation : managing opportunities and threats
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for international business and entrepreneurship development
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Qualitative market research : an international journal
1
Schmalenbach business review : sbr
1
The journal of consumer marketing
1
Werbe- und Markenforschung
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
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1
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
2
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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