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person:"Strebinger, Andreas"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Kaufentscheidung"
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Strebinger, Andreas
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The journal of product & brand management
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
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