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person:"Strebinger, Andreas"
~subject:"Brand image"
~subject:"Kaufentscheidung"
~subject:"Markenführung"
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Brand image
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8
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5
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Strebinger, Andreas
Keller, Kevin Lane
24
Phau, Ian
21
Baumgarth, Carsten
20
De Chernatony, Leslie
20
Esch, Franz-Rudolf
20
Fournier, Susan
20
Burmann, Christoph
18
Sarkar, Abhigyan
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Melewar, T. C.
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Fetscherin, Marc
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Khan, Imran
14
Sarkar, Juhi Gahlot
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Rahman, Zillur
13
Romaniuk, Jenni
13
Sattler, Henrik
13
Steenkamp, Jan-Benedict E. M.
13
Guzman, Francisco
12
Kapferer, Jean-Noël
12
Ko, Eunju
12
Loureiro, Sandra Maria Correia
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Sharp, Byron
12
Gunasti, Kunter
11
Schmidt, Holger J.
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
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10
Bruhn, Manfred
10
Christodoulides, George
10
Ekinci, Yuksel
10
Khamitov, Mansur
10
Uggla, Henrik
10
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9
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9
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Forschungsergebnisse der Wirtschaftsuniversität Wien
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The journal of product & brand management
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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1
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
2
Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
3
Six myths about managing brand architectures
Strebinger, Andreas
;
Schweiger, Günter
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 40-63
Persistent link: https://www.econbiz.de/10003747240
Saved in:
4
Imagefeedback- und Imagetransfer-Effekte des Produktportfolios einer Marke
Strebinger, Andreas
- In:
Die Unternehmung : Swiss journal of business research …
58
(
2004
)
3/4
,
pp. 279-300
Persistent link: https://www.econbiz.de/10002122193
Saved in:
5
Der Marktführer-Effekt in der Markenbeurteilung : vereinfachte Kaufentscheidungen in Abhängigkeit von Involvement, Markenbewußtsein und Produktwissen
Strebinger, Andreas
-
2001
Persistent link: https://www.econbiz.de/10001579796
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