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person:"Stremersch, Stefan"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~person:"Buijzen, Moniek"
~person:"Ward, Michael R."
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Stremersch, Stefan
Buijzen, Moniek
Ward, Michael R.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
ZEW discussion papers
3
Journal of marketing
2
Contemporary Economic Policy
1
Contemporary economic policy : a journal of Western Economic Association International
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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ERIM report series research in management
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Information economics and policy : IEP
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of cultural economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Southern economic journal
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The journal of law & economics
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Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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