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person:"Stroud, Dick"
~isPartOf:"After sixty : marketing to baby boomers reaching their big transition years"
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After sixty : marketing to baby boomers reaching their big transition years
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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The silver market phenomenon : business opportunities in an era of demographic change
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Marketing myopia - UK style : UK companies are ignoring the biggest marketing opportunity of the decade
Stroud, Dick
- In:
After sixty : marketing to baby boomers reaching their …
,
(pp. 166-183)
.
2006
Persistent link: https://www.econbiz.de/10003672029
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