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person:"Stroud, Dick"
~subject:"Alter"
~subject:"Elderly people"
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Stroud, Dick
Herstatt, Cornelius
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Kohlbacher, Florian
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After sixty : marketing to baby boomers reaching their big transition years
1
The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
1
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ECONIS (ZBW)
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1
The importance of Web 2.0 to the 50-Plus
Stroud, Dick
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 263-275)
.
2011
Persistent link: https://www.econbiz.de/10008746320
Saved in:
2
The importance of Web 2.0 to the 50-plus
Stroud, Dick
- In:
The silver market phenomenon : business opportunities …
,
(pp. 293-305)
.
2008
Persistent link: https://www.econbiz.de/10003749501
Saved in:
3
Marketing myopia - UK style : UK companies are ignoring the biggest marketing opportunity of the decade
Stroud, Dick
- In:
After sixty : marketing to baby boomers reaching their …
,
(pp. 166-183)
.
2006
Persistent link: https://www.econbiz.de/10003672029
Saved in:
4
The 50-plus market : why the future is age-neutral when it comes to marketing & branding strategies
Stroud, Dick
-
2005
Persistent link: https://www.econbiz.de/10002956686
Saved in:
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