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person:"Swoboda, Bernhard"
~person:"Bergadaà, Michelle"
~person:"Taboubi, Sihem"
~subject:"Brand management"
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Swoboda, Bernhard
Bergadaà, Michelle
Taboubi, Sihem
Burmann, Christoph
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Crosswise and reciprocal interdependencies within retailers' multichannel structures
Swoboda, Bernhard
;
Weindel, Julia
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 347-374
Persistent link: https://www.econbiz.de/10011594187
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2
Kooperative Markenstrategien von Hersteller und Handel
Swoboda, Bernhard
;
Schwerdle, Willi
;
Müller, …
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 74-125)
.
2011
Persistent link: https://www.econbiz.de/10009009233
Saved in:
3
Le partenariat d'une enseigne traditionnelle et d'un commerce en ligne : l'exemple du partenariat Migros-LeShop.ch
Bergadaà, Michelle
;
Coraux, Grégory
-
2004
Persistent link: https://www.econbiz.de/10002211711
Saved in:
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