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person:"Szelig, Antonia"
~language:"eng"
~person:"Helmig, Bernd"
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
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The impact of evaluation context on attribute processing and attitude formation : the example of comparative advertising
Helm, Roland
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Szelig, Antonia
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2009
Persistent link: https://www.econbiz.de/10003844159
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