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person:"Taylor, D. Christopher"
~person:"Oldewage-Theron, Wilna"
~subject:"Brand image"
~subject:"Environmental consciousness"
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Brand image
Environmental consciousness
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Taylor, D. Christopher
Oldewage-Theron, Wilna
Barber, Nelson
5
Bruwer, Johan
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International journal of revenue management : IJRM
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
The journal of consumer marketing
1
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Are sustainable consumers health conscious? : a segmentation study of wine consumers
Ghvanidze, Sophie
;
Velikova, Natalia
;
Dodd, Tim H.
; …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
6
,
pp. 690-711
Persistent link: https://www.econbiz.de/10012243454
Saved in:
2
Selective marketing to environmentally concerned wine consumers : a case for location, gender and age
Barber, Nelson
;
Taylor, D. Christopher
;
Strick, Sandy
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 64-75
Persistent link: https://www.econbiz.de/10003942443
Saved in:
3
Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson
;
Taylor, D. Christopher
;
Deale, Cynthia S.
- In:
International journal of revenue management : IJRM
4
(
2010
)
3/4
,
pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
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