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person:"Teichmann, Olaf"
~person:"Strothmann, Karl-Heinz"
~subject:"Marketingtheorie"
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Messemarketing im Wandel : Status quo und Perspektiven ; Dokumentation eines Workshops vom 27. November 1997
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Entwicklungsperspektiven des Messemarketing aus Sicht der Wissenschaft
Strothmann, Karl-Heinz
- In:
Messemarketing im Wandel : Status quo und Perspektiven …
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(pp. 5-17)
.
1999
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