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person:"Thunström, Linda"
~isPartOf:"Unternehmensethik in der Wirtschaftspraxis"
~person:"Weißmann, Norbert"
~subject:"Social marketing"
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Unternehmensethik in der Wirtschaftspraxis
Working paper / Department of Economics, Lund University
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Von der Kampagne über Warenzeichen zum Sozialmanagementsystem - die Operationalisierung von ethischen Zielen für Unternehmen und Konsumenten
Weißmann, Norbert
- In:
Unternehmensethik in der Wirtschaftspraxis
,
(pp. 119-138)
.
2000
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