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person:"Tienari, Janne"
~person:"Hatch, Mary Jo"
~person:"Podnar, Klement"
~subject:"Unternehmenskultur"
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Unternehmenskultur
Brand architecture
9
Markenarchitektur
9
Brand management
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Corporate reputation
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6
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6
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Tienari, Janne
Hatch, Mary Jo
Podnar, Klement
Balmer, John M. T.
19
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6
Burghausen, Mario
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Melewar, T. C.
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Journal of business research : JBR
2
Scandinavian journal of management
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ECONIS (ZBW)
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1
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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2
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
3
The dynamics of corporate brand charisma : routinization and activation at Carlsberg IT
Hatch, Mary Jo
;
Schultz, Majken
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10009758008
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