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person:"Trigo Gamarra, Lucinda"
~person:"Tomczak, Torsten"
~person:"Yan, Ruiliang"
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Search: subject_exact:"Vertriebsweg"
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Vertriebsweg
39
Distribution channel
37
Einzelhandel
13
Retail trade
13
Game theory
12
Marketing management
12
Marketingmanagement
12
Spieltheorie
12
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Trigo Gamarra, Lucinda
Tomczak, Torsten
Yan, Ruiliang
Schögel, Marcus
22
Heinemann, Gerrit
19
Schramm-Klein, Hanna
19
Anderson, Erin
18
Neslin, Scott A.
18
Zaccour, Georges
18
Coughlan, Anne T.
17
Ahlert, Dieter
15
Chen, Ying-Ju
15
Verhoef, Peter C.
15
Cebollada, Javier
14
Stern, Louis W.
14
Pei, Zhi
13
Chen, Jing
12
Jerath, Kinshuk
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Karray, Salma
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Liu, Yunchuan
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Rosenbloom, Bert
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Cai, Gangshu
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Choi, Tsan-Ming
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Li, Guo
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Sethi, Suresh
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Shankar, Venkatesh
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Verboven, Frank
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Zhuang, Guijun
11
Cheng, T. C. E.
10
Cui, Tony Haitao
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Hudetz, Kai
10
Ingene, Charles A.
10
Jiang, Baojun
10
Liang, Liang
10
Martín Herrán, Guiomar
10
Matsui, Kenji
10
Schröder, Hendrik
10
Sigué, Simon Pierre
10
Taboubi, Sihem
10
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9
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Journal of retailing and consumer services
8
Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
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2
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Annals of operations research ; volume 244, number 2 (September 2016)
1
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1
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European journal of marketing : EJM
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Journal of the Academy of Marketing Science
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Schmalenbach business review : sbr
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The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
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ECONIS (ZBW)
38
EconStor
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USB Cologne (EcoSocSci)
2
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1
The strategic value of buy online and pick up from store service to the dual channel coordination
Pei, Zhi
;
Ghose, Sanjoy
;
Yan, Ruiliang
;
Zhou, Steve Bin
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462194
Saved in:
2
Mobile channel and channel coordination under different supply chain contexts
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 165-182
Persistent link: https://www.econbiz.de/10012162493
Saved in:
3
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
4
Return policies and O2O coordination in the e-tailing age
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 314-321
Persistent link: https://www.econbiz.de/10012114171
Saved in:
5
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
6
A manufacturer distribution issue : how to manage an online and a traditional retailer
Amrouche, Nawel
;
Yan, Ruiliang
-
2016
Persistent link: https://www.econbiz.de/10011547153
Saved in:
7
Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang
;
Pei, Zhi
;
Myers, Chris
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
Saved in:
8
Do channel members value supportive retail services? : why?
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1350-1358
Persistent link: https://www.econbiz.de/10010530594
Saved in:
9
The strategic value of cooperative advertising in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Saved in:
10
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
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