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person:"Tucker, Catherine"
~isPartOf:"Journal of marketing research : JMR"
~person:"Whinston, Andrew B."
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Tucker, Catherine
Whinston, Andrew B.
Bucklin, Randolph E.
3
Rutz, Oliver J.
3
Danaher, Peter J.
2
Edelman, Benjamin
2
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Heerde, Harald J. van
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Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
3
Journal of management information systems : JMIS
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Handbook of the economics of marketing : Volume 1
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Handbook of the economics of marketing ; Volume 1
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International journal of industrial organization
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Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
2
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
Saved in:
3
Price competition and endogenous valuation in search advertising
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 566-586
Persistent link: https://www.econbiz.de/10009161346
Saved in:
4
Advertising bans and the substitutability of online and offline advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10008987836
Saved in:
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