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person:"Uebel, Matthias"
~person:"Laran, Juliano"
~person:"Martínez-López, Francisco J."
~subject:"Advertising effects"
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Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
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