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person:"Völckner, Franziska"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Romaniuk, Jenni"
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Völckner, Franziska
Romaniuk, Jenni
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of advertising research
3
Marketing letters : a journal of research in marketing
3
Essays on the effects of brand names and prices on consumer behavior
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Journal of business economics : JBE
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Journal of marketing
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Australasian marketing journal
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Brand management ; Vol. 3
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Die Betriebswirtschaft : DBW
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic commerce : IJEC
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International journal of market research
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice
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Journal of targeting, measurement and analysis for marketing
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Journal of travel and tourism marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing theory
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The journal of asset management
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Managing brands in the social media environment
Gensler, Sonja
;
Völckner, Franziska
;
Liu-Thompkins, Yuping
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010242286
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