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person:"Völckner, Franziska"
~person:"Romaniuk, Jenni"
~subject:"Advertising"
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Search: subject_exact:"Brand personality"
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Advertising
Brand image
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Völckner, Franziska
Romaniuk, Jenni
Gierl, Heribert
6
Rosengren, Sara
4
Vashisht, Devika
4
Allan, David
3
Arora, Nilesh
3
Buijzen, Moniek
3
Cohen, Justin
3
Keller, Kevin Lane
3
Ketelaar, Paul E.
3
Kim, Eunice
3
Pelsmacker, Patrick de
3
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3
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Xue, Fei
3
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2
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Bahreinizad, Manizheh
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Bang Nguyen Viet
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Bauer, Brittney C.
2
Baum, Matthias
2
Bellman, Steven
2
Chae, Boyoun
2
Chang, Hua
2
Cui, Yuanyuan
2
Dahlén, Micael
2
Danbury, Annie
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De Chernatony, Leslie
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Du, Rex Yuxing
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Gilal, Faheem Gul
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Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
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ECONIS (ZBW)
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1
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
2
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
3
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
4
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
5
Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
Saved in:
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