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person:"Völckner, Franziska"
~person:"Romaniuk, Jenni"
~subject:"Success factor"
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Search: subject_exact:"Brand personality"
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Success factor
Brand image
39
Markenimage
39
Brand management
22
Markenführung
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Consumer behaviour
18
Konsumentenverhalten
18
Brand
11
Markenartikel
11
Advertising effects
6
Werbewirkung
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Advertising
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Brand extension
5
Markentransfer
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Measurement
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Messung
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Werbung
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Designation of origin
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Erfolgsfaktor
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International marketing
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Germany
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Spillover effect
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Spillover-Effekt
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Australien
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Business-to-business marketing
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Großbritannien
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Völckner, Franziska
Romaniuk, Jenni
Sattler, Henrik
4
Antwerpes, Sarah
2
Bamfo, Bylon Abeeku
2
Blumberg, Martin
2
Conrad, Christian
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Datta, Saroj Kumar
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Dogbe, Courage Simon Kofi
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Mayerhofer, Wolfgang
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Schmidt, Holger J.
2
Albrecht, Carmen-Maria
1
Backhaus, Christof
1
Badrinarayanan, Vishag
1
Bald, Thorsten
1
Bapat, Dhananjay
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Bauer, Hans H.
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Brand management ; Vol. 3
1
Journal of business economics : JBE
1
Journal of marketing
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
4
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1
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
2
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
3
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
4
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
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