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person:"Völckner, Franziska"
~person:"Sarkar, Abhigyan"
~subject:"Herkunftsbezeichnung"
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Search: subject_exact:"Brand personality"
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Herkunftsbezeichnung
Brand image
33
Markenimage
33
Brand management
24
Consumer behaviour
24
Konsumentenverhalten
24
Markenführung
24
Brand
17
Markenartikel
17
Beziehungsmarketing
9
Relationship marketing
9
Emotion
7
Brand extension
5
Jugendliche
5
Markentransfer
5
Youth
5
Designation of origin
4
Erfolgsfaktor
4
International marketing
4
Internationales Marketing
4
Internet marketing
4
Online-Marketing
4
Success factor
4
Advertising effects
3
Deutschland
3
Germany
3
India
3
Indien
3
Social Web
3
Social web
3
Werbewirkung
3
Brand community
2
Brand embarrassment
2
Brand hate
2
Brand jealousy
2
Brand love
2
Brand loyalty
2
Computerspiel
2
Customer satisfaction
2
France
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Völckner, Franziska
Sarkar, Abhigyan
Diamantopoulos, Adamantios
13
Papadopoulos, Nicolas G.
9
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Westjohn, Stanford A.
7
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Phau, Ian
6
Pike, Steven
6
Stylidis, Dimitrios
6
Aichner, Thomas
5
Cai, Liping A.
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Alvarez, Maria D.
4
Bruno, Pascal
4
Bruwer, Johan
4
Campo, Sara
4
Cheah, Isaac
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Heslop, Louise A.
4
Jaffe, Eugene D.
4
Klein, Kristina
4
Lehto, Xinran Y.
4
Li, Mimi
4
Lopez, Carmen
4
Melewar, T. C.
4
Merunka, Dwight
4
Samiee, Saeed
4
Tasci, Asli DA
4
Witek-Hajduk, Marzanna Katarzyna
4
Andéhn, Mikael
3
Barnes, Liz
3
Basfirinci, Cigdem
3
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Essays on the effects of brand names and prices on consumer behavior
2
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
4
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Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
3
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
4
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
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