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person:"Völckner, Franziska"
~subject:"Brand contrast effects"
~subject:"Frankreich"
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Brand contrast effects
Frankreich
Brand image
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Markenimage
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Brand management
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Consumer behaviour
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Konsumentenverhalten
7
Markenführung
7
Brand extension
5
Markentransfer
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Designation of origin
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Herkunftsbezeichnung
4
International marketing
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Internationales Marketing
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Success factor
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Deutschland
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Germany
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Spillover effect
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Spillover-Effekt
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Brand
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Brand alliances
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Markenartikel
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Advertising
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Advertising effects
1
Arbeitsgruppe
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Attitude-based partner fit
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Völckner, Franziska
Ferrara, Laurent
4
Aurier, Philippe
3
Sattler, Henrik
3
Viot, Catherine
3
Beyersdorfer, Daniela
2
Blumrodt, Jens
2
Bruno, Pascal
2
Cliquet, Gérard
2
Dessain, Vincent
2
Fischer, Marc
2
Klein, Kristina
2
Kotsi, Filareti
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Michel, Géraldine
2
Passebois-Ducros, Juliette
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Pike, Steven
2
Spielmann, Nathalie
2
Abuhjeeleh, Mohammad
1
Achabou, Mohamed Akli
1
Aji, Hendy Mustiko
1
Al-Shamaileh, Maher Odeh Falah
1
Altschwager, Teagan
1
Ashill, Nicholas J.
1
Balineau, Gaëlle
1
Barnier, Virginie de
1
Basset, Guy
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Benoit-Moreau, Florence
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Berlier-Goué, Céline
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Bonet Fernandez, Dominique
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Celhay, Franck
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Challita, Sandra
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Essays on the effects of brand names and prices on consumer behavior
2
Journal of business economics : JBE
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ECONIS (ZBW)
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The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
2
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
3
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
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