//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Völckner, Franziska"
~subject:"Brand contrast effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand contrast effects
Brand image
15
Markenimage
15
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
6
Markenführung
6
Brand extension
5
Markentransfer
5
Designation of origin
4
Erfolgsfaktor
4
Herkunftsbezeichnung
4
International marketing
4
Internationales Marketing
4
Success factor
4
Deutschland
3
Germany
3
Brand
2
France
2
Frankreich
2
Großbritannien
2
Internet marketing
2
Markenartikel
2
Measurement
2
Messung
2
Online-Marketing
2
Social Web
2
Social web
2
Spillover effect
2
Spillover-Effekt
2
United Kingdom
2
Advertising
1
Advertising effects
1
Attitude-based partner fit
1
Attractiveness
1
Attractiveness similarity
1
Beziehungsmarketing
1
Brand alliances
1
Brand stories
1
Congruence
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Völckner, Franziska
Johnen, Marius
1
Sattler, Henrik
1
Schnittka, Oliver
1
Urban, Kathrin
1
Victoria Villeda, Isabel
1
Published in...
All
Journal of business economics : JBE
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->