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person:"Völckner, Franziska"
~subject:"Deutschland"
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Search: subject_exact:"Brand personality"
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Deutschland
Brand image
15
Markenimage
15
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
6
Markenführung
6
Brand extension
5
Markentransfer
5
Designation of origin
4
Erfolgsfaktor
4
Herkunftsbezeichnung
4
International marketing
4
Internationales Marketing
4
Success factor
4
Germany
3
Brand
2
France
2
Frankreich
2
Großbritannien
2
Internet marketing
2
Markenartikel
2
Measurement
2
Messung
2
Online-Marketing
2
Social Web
2
Social web
2
Spillover effect
2
Spillover-Effekt
2
United Kingdom
2
Advertising
1
Advertising effects
1
Attitude-based partner fit
1
Attractiveness
1
Attractiveness similarity
1
Beziehungsmarketing
1
Brand alliances
1
Brand contrast effects
1
Brand stories
1
Congruence
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German
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Völckner, Franziska
Burmann, Christoph
16
Huber, Frank
12
Bauer, Hans H.
11
Baumgarth, Carsten
8
Esch, Franz-Rudolf
7
Regier, Stefanie
6
Schmidt, Holger J.
6
Meffert, Heribert
5
Sattler, Henrik
5
Vollhardt, Kai
5
Albers, Sönke
4
Bentele, Günter
4
Cleff, Thomas
4
Hoepfner, Jörg
4
König, Verena
4
Meyer, Frederik
4
Walter, Nadine
4
Wiedmann, Klaus-Peter
4
Ahlert, Dieter
3
Bald, Thorsten
3
Buchele, Mark-Steffen
3
Büttner, Miriam
3
Ferrara, Laurent
3
Fischer, Lena
3
Fischer, Marc
3
Hegner, Sabrina
3
Landwehr, Jan Rüdiger
3
Langner, Tobias
3
Liebert, Tobias
3
Menninger, Jutta
3
Nitschke, Axel
3
Ringle, Tanja
3
Rutenbeck, Henrik
3
Sauer, Nicola E.
3
Schade, Michael
3
Stolle, Wulf
3
Teichert, Thorsten
3
Valtin, Alexandra
3
Zeller, Markus
3
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Essays on the effects of brand names and prices on consumer behavior
2
Journal of business economics : JBE
1
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ECONIS (ZBW)
3
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Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
2
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
3
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
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