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person:"Völckner, Franziska"
~subject:"Measurement"
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Measurement
Brand image
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Völckner, Franziska
Farsky, Mario
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Sattler, Henrik
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Die Betriebswirtschaft : DBW
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Essays on the effects of brand names and prices on consumer behavior
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ECONIS (ZBW)
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Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
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2
Entwicklung und empirische Anwendung eines neuen Instruments zur Imagemessung am Beispiel von Universitäten
Farsky, Mario
;
Völckner, Franziska
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
6
,
pp. 706-728
Persistent link: https://www.econbiz.de/10003780065
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