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person:"Van Den Bulte, Christophe"
~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~person:"Li, Hengyun"
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New product development
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GfK marketing intelligence review : Marketingforschung für die Praxis
International journal of hospitality management
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Tourism management : research, policies, practice
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Journal of marketing
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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The network challenge : strategy, profit, and risk in an interlinked world
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How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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