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person:"Van Den Bulte, Christophe"
~person:"Leung, Fine F."
~subject:"Marketingmanagement"
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Marketingmanagement
Viral marketing
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Van Den Bulte, Christophe
Leung, Fine F.
Fink, Klaus-J.
6
Gupta, Sunil
3
Steenburgh, Thomas J.
3
Aral, Sinan
2
Bahreinizad, Manizheh
2
Buttle, Francis A.
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Devanathan, Malmarugan
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Gu, Flora Fang
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Holzapfel, Felix
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Ismagilova, Elvira
2
Kraus, Sascha
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Luo, Xueming
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Meiners, Norbert H.
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Milne, George R.
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Moorthy, Sridhar
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Moradi, Kianoosh
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Palmatier, Robert W.
2
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2
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Seeberger, Bernd
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Stephen, Andrew T.
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Swani, Kunal
2
Williams, Michael D.
2
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1
Aaker, Jennifer L.
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Abuhashesh, Mohammad
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Journal of marketing
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Journal of the Academy of Marketing Science
1
The network challenge : strategy, profit, and risk in an interlinked world
1
Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
2
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
4
Leveraging customer networks
Van Den Bulte, Christophe
;
Wuyts, Stefan
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 243-258)
.
2009
Persistent link: https://www.econbiz.de/10003863987
Saved in:
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