//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Van Den Bulte, Christophe"
~person:"Silverman, George"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Viral marketing
10
Virales Marketing
10
Social network
6
Soziales Netzwerk
6
Marketing management
4
New product development
4
Produktentwicklung
4
Advertising planning
2
Consumer behaviour
2
Innovation
2
Innovation diffusion
2
Innovationsdiffusion
2
Konsumentenverhalten
2
Social Web
2
Social status
2
Social web
2
Sozialer Status
2
USA
2
United States
2
Werbeplanung
2
social networks
2
Ansteckungseffekt
1
Arzneimittel
1
Bank marketing
1
Bankmarketing
1
Beziehungsmarketing
1
Contagion effect
1
Correlation
1
Customer value
1
Deutschland
1
Duration analysis
1
Germany
1
Korrelation
1
Kundenwert
1
Los Angeles (Calif.)
1
Market entry
1
Marketingstrategie
1
Markteintritt
1
Meinung
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
3
Article
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Guidebook
1
Non-commercial literature
1
Ratgeber
1
Working Paper
1
more ...
less ...
Language
All
English
4
Author
All
Van Den Bulte, Christophe
Silverman, George
Fink, Klaus-J.
6
Gupta, Sunil
3
Steenburgh, Thomas J.
3
Aral, Sinan
2
Bahreinizad, Manizheh
2
Buttle, Francis A.
2
Devanathan, Malmarugan
2
Esmaeilpour, Majid
2
Fink, Matthias
2
Groeger, Lars
2
Gu, Flora Fang
2
Harms, Rainer
2
Hollenbeck, Brett
2
Holzapfel, Felix
2
Holzapfel, Klaus
2
Ismagilova, Elvira
2
Kraus, Sascha
2
Leung, Fine F.
2
Luo, Xueming
2
Meiners, Norbert H.
2
Milne, George R.
2
Moorthy, Sridhar
2
Moradi, Kianoosh
2
Palmatier, Robert W.
2
Pelsmacker, Patrick de
2
Proserpio, Davide
2
Schwarting, Ulf
2
Schüller, Anne M.
2
Seeberger, Bernd
2
Stephen, Andrew T.
2
Swani, Kunal
2
Williams, Michael D.
2
Aaker, David A.
1
Aaker, Jennifer L.
1
Abedi, Vahideh Sadat
1
Abuhashesh, Mohammad
1
Agarwal, Ridhi
1
Ahmed, Rizwan Raheem
1
more ...
less ...
Published in...
All
The network challenge : strategy, profit, and risk in an interlinked world
1
Working papers / Wharton School, University of Pennsylvania / Marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
2
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Silverman, George
-
2011
-
2nd ed
Persistent link: https://www.econbiz.de/10008990647
Saved in:
3
Leveraging customer networks
Van Den Bulte, Christophe
;
Wuyts, Stefan
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 243-258)
.
2009
Persistent link: https://www.econbiz.de/10003863987
Saved in:
4
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Silverman, George
-
2001
Persistent link: https://www.econbiz.de/10012672720
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->