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person:"Van Den Bulte, Christophe"
~subject:"Beziehungsmarketing"
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Van Den Bulte, Christophe
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How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
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