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person:"Van Den Bulte, Christophe"
~subject:"Produktentwicklung"
~subject:"Virales Marketing"
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Produktentwicklung
Virales Marketing
Viral marketing
8
Social network
6
Soziales Netzwerk
6
New product development
4
Consumer behaviour
2
Innovation
2
Innovation diffusion
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Van Den Bulte, Christophe
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Gopinath, Shyam
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gu, Bin
8
Hu, Nan
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Jin, Ginger Zhe
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Journal of marketing
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
The network challenge : strategy, profit, and risk in an interlinked world
1
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ECONIS (ZBW)
8
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1
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
2
New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
3
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
4
Non-monotonic status effects in new product adoption : theory and evidence of middle-status anxiety and middle-status conformity
Hu, Yansong
;
Van Den Bulte, Christophe
-
2012
Persistent link: https://www.econbiz.de/10009503895
Saved in:
5
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
6
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008840471
Saved in:
7
Leveraging customer networks
Van Den Bulte, Christophe
;
Wuyts, Stefan
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 243-258)
.
2009
Persistent link: https://www.econbiz.de/10003863987
Saved in:
8
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
Saved in:
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