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person:"Verčič, Dejan"
~person:"Castelló-Martínez, Araceli"
~subject:"Corporate communications"
~type_genre:"Aufsatz in Zeitschrift"
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Verčič, Dejan
Castelló-Martínez, Araceli
Zerfaß, Ansgar
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Corporate communications : an international journal
1
Journal of communication management : an international journal
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ECONIS (ZBW)
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Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment
Castelló-Martínez, Araceli
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
Saved in:
2
Managing CEO communication and positioning : a cross-national study among corporate communication leaders
Zerfaß, Ansgar
;
Verčič, Dejan
;
Wiesenberg, Markus
- In:
Journal of communication management : an international …
20
(
2016
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011540077
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