Ettlie, John E. - In: Management Science 44 (1998) 1, pp. 1-11
R&D intensity and manufacturing performance were evaluated in this study of 600 durable goods firms in 20 countries. In a path-analytic model, R&D intensity was significantly associated with improvements in market share (R<sup>2</sup> = 34%), controlling for firm size, previous market share, and regardless...