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person:"Voeth, Markus"
~isPartOf:"International journal of technology management : IJTM"
~person:"Gofman, Alex"
~person:"Lee, Jongsu"
~subject:"Product life cycle"
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Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages
Gofman, Alex
;
Moskowitz, Howard R.
- In:
International journal of technology management : IJTM
45
(
2008/09
)
3/4
,
pp. 349-363
Persistent link: https://www.econbiz.de/10003824447
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