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person:"Wöhle, Claudia B."
~subject:"Relationship marketing"
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Relationship marketing
Dynamic investment appraisal
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Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
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Der investitionstheoretische Kundenwert und Ansatzpunkte zu seiner Steuerung in Banken
Bruhn, Manfred
;
Georgi, Dominik
;
Wöhle, Claudia B.
- In:
Integriertes Risiko- und Ertragsmanagement : Kunden- …
,
(pp. 383-405)
.
2005
Persistent link: https://www.econbiz.de/10002620300
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