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person:"Wüstenhagen, Rolf"
~person:"Muralidharan, Sidharth"
~subject:"India"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Wüstenhagen, Rolf
Muralidharan, Sidharth
Khan, Mohammed Naved
6
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Journal of international consumer marketing
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Young consumers : insight and ideas for responsible marketers
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Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach
Muralidharan, Sidharth
;
Rejón-Guardia, Francisco
;
Xue, Fei
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10011459984
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2
Personal networks as a precursor to a green future : a study of "green" consumer socialization among young millennials from India and China
Muralidharan, Sidharth
;
Xue, Fei
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10011615369
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