//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Walsh, Gianfranco"
~accessRights:"restricted"
~person:"Bruwer, Johan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Segmentierung von Märkten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
4
Konsumentenverhalten
4
Market segmentation
4
Marktsegmentierung
4
Lebensstil
2
Lifestyle
2
Market research
2
Marktforschung
2
Socio-demographics
2
Behaviourism
1
Consumption metrics
1
Deutschland
1
Domain-specific
1
Germany
1
Involvement
1
Latent class
1
Lifestyle segmentation
1
Marketing implications
1
Marketing management
1
Marketingmanagement
1
Markets segmentation
1
Mixture modelling
1
Multivariate Analyse
1
Multivariate analysis
1
Private consumption
1
Privater Konsum
1
Psychographics
1
WRL
1
Wein
1
Wine
1
Wine-related lifestyle
1
Wine-related lifestyle (WRL)
1
more ...
less ...
Online availability
All
Undetermined
Free
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
3
German
1
Author
All
Walsh, Gianfranco
Bruwer, Johan
Dolnicar, Sara
10
Rundle-Thiele, Sharyn
7
Chawla, Deepak
6
Dietrich, Timo
5
Grün, Bettina
5
Kruger, Martinette
5
Kubacki, Krzysztof
4
Leisch, Friedrich
4
Reisinger, Markus
4
Saayman, Melville
4
Sands, Sean
4
Cespa, Giovanni
3
Chen, Jing
3
D'Souza, Clare M.
3
Gajanova, Lubica
3
Gomez-Arias, J. Tomas
3
Gromb, Denis
3
Karle, Heiko
3
Kim, Seongseop
3
Li, Jun
3
Nadanyiova, Margareta
3
Namin, Aidin
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Raza, Syed Asif
3
Tkaczynski, Aaron
3
Trojani, Fabio
3
Vayanos, Dimitri
3
Vedolin, Andrea
3
Weill, Pierre-Olivier
3
Araña, Jorge E.
2
Aschemann-Witzel, Jessica
2
Babus, Ana
2
Balci, Gökcay
2
Barsch, Thomas
2
Bastian, Susan E. P.
2
Biais, Bruno
2
Bolar, Kartikeya
2
Bonn, Mark Andrew
2
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
2
Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan
;
Li, Elton
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
Saved in:
3
Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
Bruwer, Johan
;
McCutcheon, Emily
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10011739459
Saved in:
4
Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 223-235
Persistent link: https://www.econbiz.de/10001655213
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->