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person:"Walsh, Gianfranco"
~person:"Skapinaki, Fotini"
~subject:"Musikwirtschaft"
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Search: subject_exact:"Virales Marketing"
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Musikwirtschaft
Viral marketing
8
Virales Marketing
8
Social Web
4
Social web
4
Consumer behaviour
3
Konsumentenverhalten
3
Music industry
3
Deutschland
2
Germany
2
Beziehungsmarketing
1
Cluster analysis
1
Clusteranalyse
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Cognition
1
Confidence
1
Consumer product reviews
1
Customer satisfaction
1
Customer value
1
Distance selling
1
Distanzhandel
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E-commerce
1
Electronic Commerce
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Information behaviour
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Informationsverhalten
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Kognition
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Kundenwert
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Kundenzufriedenheit
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Marketing
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Media industries
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Musik
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eWOM
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Walsh, Gianfranco
Skapinaki, Fotini
Dewan, Sanjeev
2
Mitchell, Vincent-Wayne
2
Ramaprasad, Jui
2
Berlin, Noémi
1
Bernard, Anna
1
Brach, Simon
1
Dusseault, Pascale
1
Frigkas, George
1
Fürst, Guillaume
1
Ho, Yi-Jen
1
Kahl, Christian M.
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Rajaobelina, Lova
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Ricard, Line
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Schembri, Sharon
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Sinodinou, Evangelia
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E-entrepreneurship and ICT ventures : strategy, organization and technology
1
International journal of internet marketing and advertising : IJIMA
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
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ECONIS (ZBW)
3
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Identifying, segmenting and profiling online communicators in an internet music context
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003938229
Saved in:
2
Word of mouth communication as a driving force for music selection : challenges and threats for the music industry
Frigkas, George
;
Sinodinou, Evangelia
;
Skapinaki, Fotini
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 519-522)
.
2010
Persistent link: https://www.econbiz.de/10003951176
Saved in:
3
Enlisting online communicators in Web 2.0
Walsh, Gianfranco
;
Brach, Simon
;
Mitchell, Vincent-Wayne
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 137-148)
.
2010
Persistent link: https://www.econbiz.de/10003957216
Saved in:
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