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person:"Walter, Benjamin von"
~person:"Balmer, John M. T."
~person:"Swoboda, Bernhard"
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Search: subject_exact:"Corporate image"
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Corporate reputation
52
Firmenimage
52
Brand management
29
Markenführung
29
Corporate culture
27
Unternehmenskultur
27
Brand architecture
24
Markenarchitektur
24
Marketing management
14
Marketingmanagement
14
Public relations
11
Öffentlichkeitsarbeit
11
Consumer behaviour
5
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4
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4
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Multinationales Unternehmen
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Reputation
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4
Sweden
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corporate marketing
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Internal branding
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Kulturgüter
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Monarchy
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English
46
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Walter, Benjamin von
Balmer, John M. T.
Swoboda, Bernhard
Melewar, T. C.
48
Schwaiger, Manfred
25
Foroudi, Pantea
24
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
14
Schaarschmidt, Mario
13
Dowling, Grahame R.
12
Newburry, William
12
Tomczak, Torsten
12
Barnett, Michael L.
11
Gardberg, Naomi A.
11
Helm, Sabrina
11
Podnar, Klement
11
Pérez, Andrea
11
Wæraas, Arild
11
Abratt, Russell
10
Davies, Gary
10
Deephouse, David L.
10
Dennis, Charles
10
Esch, Franz-Rudolf
10
Martin, Graeme
10
Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Fombrun, Charles J.
9
Hatch, Mary Jo
9
Hillenbrand, Carola
9
Hirsch, Peter B.
9
Kitchen, Philip J.
9
Schultz, Majken
9
Abeysekera, Indra
8
Foroudi, Mohammad Mahdi
8
Gatzert, Nadine
8
Greyser, Stephen A.
8
Gupta, Suraksha
8
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The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Journal of business research : JBR
3
European retail research
2
Foundations of corporate heritage
2
Journal of international marketing
2
Working paper series / Bradford University School of Management
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
1
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Facets of corporate identity, communication, and reputation
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Impulse für die Markenforschung und Markenführung
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
International marketing review
1
International studies of management and organization
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
1
The journal of product & brand management
1
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ECONIS (ZBW)
52
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1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
Saved in:
4
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
5
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
6
Corporate reputation effects across nations : the impact of country distances and firm-specific resources
Swoboda, Bernhard
;
Huber, Cathrin
;
Schuster, Tassilo
; …
- In:
Management international review : mir ; journal of …
57
(
2017
)
5
,
pp. 717-748
Persistent link: https://www.econbiz.de/10011714526
Saved in:
7
Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
International marketing review
34
(
2017
)
6
,
pp. 909-944
Persistent link: https://www.econbiz.de/10011799828
Saved in:
8
Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes
-
2017
Persistent link: https://www.econbiz.de/10012259740
Saved in:
9
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
10
Bindung und Anwerbung von Mitarbeitern : Beiträge zum Behavioral Branding und Employer Branding
Walter, Benjamin von
-
2011
Persistent link: https://www.econbiz.de/10009542053
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