//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Walter, Benjamin von"
~person:"Swoboda, Bernhard"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate image"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Corporate reputation
17
Firmenimage
17
Brand management
7
Markenführung
7
Consumer behaviour
5
Konsumentenverhalten
5
Multinationales Unternehmen
4
Transnational corporation
4
Einzelhandel
3
Internal branding
3
Interne Markenführung
3
Reputation
3
Retail trade
3
Beziehungsmarketing
2
Corporate culture
2
Globalisierung
2
Globalization
2
HR marketing
2
International marketing
2
Internationales Marketing
2
Leadership
2
National culture
2
Nationalkultur
2
Personalbeschaffung
2
Personalführung
2
Personalmarketing
2
Recruitment
2
Relationship marketing
2
Structural equation model
2
Strukturgleichungsmodell
2
Theorie
2
Theory
2
USA
2
United States
2
Unternehmenskultur
2
Arbeitsproduktivität
1
Arbeitsverhalten
1
Auslandsinvestition
1
Ausländisch
1
Behavioral economics
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
14
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
5
Book section
5
Hochschulschrift
3
Thesis
2
Language
All
English
11
German
7
Author
All
Walter, Benjamin von
Swoboda, Bernhard
Melewar, T. C.
48
Balmer, John M. T.
35
Schwaiger, Manfred
25
Foroudi, Pantea
24
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
14
Schaarschmidt, Mario
13
Dowling, Grahame R.
12
Newburry, William
12
Tomczak, Torsten
12
Barnett, Michael L.
11
Gardberg, Naomi A.
11
Helm, Sabrina
11
Podnar, Klement
11
Pérez, Andrea
11
Wæraas, Arild
11
Abratt, Russell
10
Davies, Gary
10
Deephouse, David L.
10
Dennis, Charles
10
Esch, Franz-Rudolf
10
Martin, Graeme
10
Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Schultz, Majken
10
Fombrun, Charles J.
9
Hatch, Mary Jo
9
Hillenbrand, Carola
9
Hirsch, Peter B.
9
Kitchen, Philip J.
9
Abeysekera, Indra
8
Foroudi, Mohammad Mahdi
8
Gatzert, Nadine
8
Greyser, Stephen A.
8
Gupta, Suraksha
8
more ...
less ...
Institution
All
Universität Trier
1
Published in...
All
European retail research
2
Journal of international marketing
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Impulse für die Markenforschung und Markenführung
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
International marketing review
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Corporate reputation effects across nations : the impact of country distances and firm-specific resources
Swoboda, Bernhard
;
Huber, Cathrin
;
Schuster, Tassilo
; …
- In:
Management international review : mir ; journal of …
57
(
2017
)
5
,
pp. 717-748
Persistent link: https://www.econbiz.de/10011714526
Saved in:
2
Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
International marketing review
34
(
2017
)
6
,
pp. 909-944
Persistent link: https://www.econbiz.de/10011799828
Saved in:
3
Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes
-
2017
Persistent link: https://www.econbiz.de/10012259740
Saved in:
4
Bindung und Anwerbung von Mitarbeitern : Beiträge zum Behavioral Branding und Employer Branding
Walter, Benjamin von
-
2011
Persistent link: https://www.econbiz.de/10009542053
Saved in:
5
Employer Brand Management : Grundlagen, Strategie, Umsetzung
Walter, Benjamin von
;
Kremmel, Dietmar
- In:
Employer brand management : Arbeitgebermarken aufbauen …
,
(pp. 3-35)
.
2016
Persistent link: https://www.econbiz.de/10011525949
Saved in:
6
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
7
Explaining the differing effects of corporate reputation across nations : a multilevel analysis
Swoboda, Bernhard
;
Puchert, Cathrin
;
Morschett, Dirk
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 454-473
Persistent link: https://www.econbiz.de/10011563222
Saved in:
8
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
9
The importance of retail brand equity and store accessibility for store loyalty in local competition
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
; …
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10009759166
Saved in:
10
Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->