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person:"Wells, Victoria K."
~person:"Fetscherin, Marc"
~type_genre:"Aufsatz in Zeitschrift"
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Brand loyalty
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Wells, Victoria K.
Fetscherin, Marc
Dawes, John
9
Han, Heesup
8
Kim, Jinkyung Jenny
5
So, Kevin Kam Fung
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Ekinci, Yuksel
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Fernandes, Teresa
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Foxall, Gordon R.
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Guzman, Francisco
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Islam, Jamid Ul
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Labrecque, Lauren I.
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International journal of consumer studies
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The journal of brand management : an international journal
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The service industries journal
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ECONIS (ZBW)
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
3
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
4
Special issue: Consumer behaviour analysis and services
Wells, Victoria K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009413594
Saved in:
5
Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
Saved in:
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