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person:"Wetsch, Lyle"
~person:"Siti Badriyah Mohamad Rozlan"
~type_genre:"Aufsatz im Buch"
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Cases on innovations in educational marketing : transnational and technological strategies
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E-marketing ; Vol. 3
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Handbook of research on leveraging consumer psychology for effective customer engagement
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YouTube for procedural learning : empirical insights on student intention to use
Wen Ying Lim
;
Yuin Xian Chew
;
Cyn Ye Chan
;
Shyir Khie Leow
- In:
Handbook of research on technology applications for …
,
(pp. 179-196)
.
2021
Persistent link: https://www.econbiz.de/10012307861
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Students' acceptance of YouTube for procedural learning
Wen Ying Lim
;
Yuin Xian Chew
;
Cyn Ye Chan
;
Shyir Khie Leow
- In:
Handbook of research on leveraging consumer psychology …
,
(pp. 57-74)
.
2017
Persistent link: https://www.econbiz.de/10011528814
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The Google Online Marketing Challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
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2012
Persistent link: https://www.econbiz.de/10009575978
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The Google online marketing challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
- In:
Cases on innovations in educational marketing : …
,
(pp. 46-65)
.
2011
Persistent link: https://www.econbiz.de/10009406231
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