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person:"Wiedmann, Klaus-Peter"
~isPartOf:"Schriftenreihe Marketing, Management"
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Wiedmann, Klaus-Peter
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Schriftenreihe Marketing, Management
The journal of brand management : an international journal
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
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Strategisches Markencontrolling
Wiedmann, Klaus-Peter
-
2007
Persistent link: https://www.econbiz.de/10003678720
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