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person:"Wiedmann, Klaus-Peter"
~language:"eng"
~person:"Burmann, Christoph"
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Brand extension
5
Markentransfer
5
Brand image
3
Markenimage
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2
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Firmenimage
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Wiedmann, Klaus-Peter
Burmann, Christoph
Boisvert, Jean
10
Keller, Kevin Lane
10
Sattler, Henrik
7
Völckner, Franziska
7
Phau, Ian
6
Pina, José M.
6
Bravo, Rafael
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Dens, Nathalie
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Dwivedi, Abhishek
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Ringle, Christian M.
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Sichtmann, Christina
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Bei, Lien-ti
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Caravella, Mary
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Dawar, Niraj
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Echambadi, Raj
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Faßnacht, Martin
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Goodstein, Ronald Charles
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Heath, Timothy B.
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Hennig-Thurau, Thorsten
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The journal of brand management : an international journal
2
Journal of fashion marketing and management
1
Journal of general management
1
Psychology & marketing
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ECONIS (ZBW)
5
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1
The vigor of a disregarded ally in sponsorship : brand image transfer effects arising from a cosponsor
Gross, Philip
;
Wiedmann, Klaus-Peter
- In:
Psychology & marketing
32
(
2015
)
11
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10011389115
Saved in:
2
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
3
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
4
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
5
Industry image : its impact on the brand image of potential employees
Burmann, Christoph
;
Schaefer, Katharina
;
Maloney, Philip
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 157-176
Persistent link: https://www.econbiz.de/10003627400
Saved in:
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